Cafe and soda fountain
Coffee, egg creams and zero-proof sodas. During American Prohibition (1920 to 1933) soda fountains became a popular alcohol-free place to meet; by 1925 there were more than 91,000 of them.
The first concept from Heritage Brand
Cafe Nostalgia (working name)
Seoul's Jazz Age, by day and after dark.
A 1920s Jazz Age cafe and bakery coming to Seoul, with a live jazz stage in the evening.
Join the waitlistThree experiences, one story
Bakery
Breads and cakes from the machine age: the 1928 sliced loaf, the 1925 pineapple upside-down cake, the icebox cake. Modern favourites are labelled as modern.
Jazz stage
Seated live jazz in the early evening, honouring the Black American musicians who created the music, from Bessie Smith to Louis Armstrong's Hot Five.
Two cities, 1927
New York
Duke Ellington began his run at Harlem's Cotton Club, a segregated club that booked Black performers for white-only audiences.
Gyeongseong (Seoul)
Under Japanese colonial rule, film director Lee Kyung-son opened Kakadu, described as the first dabang (coffee house) run by a Korean. Six years later the poet Yi Sang opened a dabang where writers gathered.
We want to tell both stories honestly, including the segregation and colonial rule that shaped them.
From the bakery
Test menu; subject to change.
Be first through the door
Tell us you are interested and we will email you opening news and invitations to pop-up jazz and bakery events.
Sign-ups are not open yet. This form does not send or store anything.