In development · Seoul
Cafe Nostalgia (working name)
A 1920s Jazz Age cafe and bakery by day, with a live jazz stage in the evening.
Heritage Brand · 헤리티지 브랜드
TRUE S(E)OUL
Places that let you step into a moment in history.
Heritage Brand is a Korea-based parent company for experience-led hospitality. Each concept is its own place, made with enough craft that the story feels true rather than themed.
Discover Cafe Nostalgia (working name)Our concepts
Planned
The next chapter
New concepts will follow once the first is open. Each will take one moment in history and tell it well.
What guides us
Craft over costume
Recipes, music and design grounded in research, not a set dressed to look old.
History told honestly
We name the hard parts of the eras we draw on, from segregation in 1920s New York to colonial rule in Gyeongseong.
Rooted in Seoul
TRUE S(E)OUL: true Seoul, true soul. Our places are made for Seoul first, and for the visitors who come to find it.